The world of internet marketing has become an impressively competitive place. The result is that it’s not only become challenging for internet marketers to master but 100 percent necessary for business success.
Every single business with a website wants a better conversion rate. But the reality is that the success of your website conversion rate doesn’t rely on optimization, alone. It’s all about data and what you can interpret from it.
There are plenty of industry myths that could be derailing your success, here are the most common to avoid.
1) Optimization Audits Aren’t Necessary
This is a common myth that many business owners tend to feed into. As a business owner you might be reluctant to conduct conversion rate optimization (CRO) audits because, quite simply, they take time and money.
But how do you decipher what’s working for you without analyzing the data?
In order to figure out what optimization tactics are working for you (and what aren’t), you need to review your status and carefully dig into the data delivered by your conversion tracking. The best way to do this is with regular auditing.
Not only this, but audits can help you keep track of what you’re spending on CRO and keep your budget in line.
2) Good Traffic Means Good CRO
Many business owners tend to focus on one set of numbers — the amount of traffic their website receives. But the reality is that good traffic doesn’t make for good CRO, alone. If you zone in too closely on these numbers, you can lose sight of other reliable CRO tools and tactics to help improve your conversion rate.
Some other areas to focus on include user behavior, conversion drop-off points, and how to improve the overall user experience of your website. Learn more about great web design at Blennd.com.
3) Your Landing Page is All About the Call-to-Action
While conventional marketing tactics tell us that the call-to-action is the most important part of your home/landing page, CRO tactics tell us a different story. Now, this is not to say that the call-to-action isn’t important, it definitely is. But it’s not the single most important thing to focus on.
When it comes to your landing page, it’s important to zoom out and look at the page as a whole. Analyze the value propositions, i.e. how much do you share about your services/products? How much credibility do you offer to your website?
Your landing page needs proof that you’re a reliable business in order to inspire your customers to click that all-important call-to-action button.
4) Focusing on Your Competitors is an Unnecessary Distraction
If you don’t take the time to keep an eye on what your competitors are doing, it actually gives them a better chance at beating you at your own game. Ever heard the saying, ”Keep your friends close, and your enemies closer”? This applies to your competition.
You don’t need to become 100 percent hung up on what they’re doing. It’s not about spending all your spare time focusing on their success. However, it’s important to understand what’s working for them and why.
Simply take a page out of their book in terms of the programs, messaging, and other tactics they’re using to target their audience.
Learn How to Become an Internet Marketing Whizz
The success of your website conversion rate isn’t about singular, tunnel vision. It’s actually about thinking outside the box, searching for new opportunities, and constantly evolving your strategies.
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