Since 2017, demand for the services of personal injury lawyers has been growing by about 3.5% each year on average in the United States. This industry now creates over $57 billion worth of value in a given year. Experts expect that the personal injury lawyer market will continue to grow faster than the general economy in the years to come.
Of course, a growing industry means that there is also more competition. And that goes double when it comes to SEO for personal injury law firms.
In the past, many law firms relied on traditional methods for acquiring clients. However, even established law firms are now realizing how important it is to have a strong online presence.
That is leading to a strong increase in demand for legal SEO services as well. There are a number of simple practices you can follow to give your legal website a significant SEO boost.
Read on to learn all about the most powerful tips for improving your personal injury law SEO!
Why Law Firms Need SEO
Most law firms already have certain channels for acquiring new customers. However, many potential clients are beginning to abandon old methods of finding lawyers to represent them. These days, many people head straight to a search engine when they want to buy a new service or product.
Having strong SEO can help you increase organic traffic to your website. That can be the perfect way to have robust client acquisition channels in place to weather difficult economic times.
Focus On Local SEO for Lawyers
One of the most important things to figure out is whether you should focus on global or local SEO. In almost every case, lawyers should favor local SEO strategies.
Global SEO increases how easy it is for people all around the world to find your website. On the other hand, local SEO focuses on making sure that only the people in your geographical vicinity find you online.
One of the best ways to focus on local SEO is to mention the city or cities in which you offer your services. That way, search engine algorithms will know who to show your website pages to.
At the same time, you may need to avoid mentioning too many distant geographical locations. Even if you mention another city only as an example, it might confuse search engine algorithms.
Enhance SEO for Law Firms With a Landing Page
Another great way to improve your SEO is to help your website load faster. If your website pages take a long time to load, there is a good chance that people will give up on them and head straight to your competitors.
However, this can have secondary negative consequences as well. Search engine algorithms pay attention to which websites repel visitors due to slow loading times. If this keeps happening on your legal website, you may find your search engine rankings dipping lower and lower.
On the other hand, you can enjoy higher search engine rankings by creating a landing page that loads fast. A landing page is a page on your website that you intend for new visitors to see first. Then, you can make sure that this page is as simple as possible, helping it to load quickly.
As you spread this link around the web, visitors will arrive at your landing page and enjoy fast loading speeds. Then, you can fill your landing page with links to other pages on your website that new visitors might want to see first.
Find a Law Marketing Service to Help You
Although simple SEO tips can go a long way, you may need more than that to keep up with today’s competitive landscape. In some cases, the right legal SEO services can help you jump to the top of search engine rankings in only a short time. If you have never worked with such services before, you might want to hire them to see the results for yourself.
Create Insightful SEO Content
As legal experts, you have a lot of information and insights that potential clients value. Many people go to search engines to ask about legal questions they have. If you provide insightful legal content that answers these questions, these potential customers will be far more likely to end up reading your insights on your website.
This can also help them appreciate your expertise and ability to help them with difficult legal situations. Creating powerful SEO content like blogs and videos is one of the most powerful ways to improve your search engine rankings.
Keep All of Your Links Updated
Over time, many links become outdated. The more links you have on your website that no longer work, the lower your search engine rankings will be.
Every year or so, take the time to go back through all of your website pages. Check all of the links in them and make sure to remove any of them that no longer work.
Give Your Site a Great Mobile Design
These days, it is essential that mobile users can navigate your website. Check how your website appears on mobile devices. If it is difficult to navigate, take the time to create a design that works for both computer and mobile device users.
Follow the Best SEO for Personal Injury Law Tips
As the legal and business worlds become more digital, finding great SEO for personal injury law firms is becoming more important than ever before. The good news is that following some simple tips can often give you a significant SEO boost. On the other hand, you might need to invest in professional services to stand out even more from your competitors.
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